You’ve spent a great deal of your life becoming a dentist; years of training, hard work, study and then many more hours of continuing education. It took years to establish your practice, with all the heartache, trouble, worries and issues to overcome. Now, in what seems like the blink of an eye, it is all being threatened.
New patients, production, collections are down. There are holes in the schedule. Patients are telling you their woes. Some patients have lost their jobs. Staff is jittery. It is getting harder to pay the bills. Your own income is shrinking. Never mind funding those retirement accounts. You find yourself constantly worried, anxious. The future has become unpredictable.
You’re coldly aware that getting better at something that worked last year or even last month won’t work to save your practice. Doing more, better or different of the same things that used to work won’t produce the needed results in a recession.
So, now what?
The Running on Empty program is about how to make it through the recession. What changes you need to make in your practice to carry on in the recession. What you need to think and act, lead and manage, to stay viable during these uncertain times.
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